International trade in the era of globalization has become a significant phenomenon, influencing various economic and social aspects throughout the world. Globalization, characterized by economic integration and technological progress, has created a global market that has encouraged the growth of trade between countries. This has provided both opportunities and challenges for countries in all parts of the world. One of the key factors of international trade is the trade policy implemented by each country. These policies include tariffs, quotas and regulations that affect the flow of goods and services. In the era of globalization, many countries are adopting free trade policies to expand market access. An example is a free trade agreement (FTA) that reduces trade barriers between countries, as seen in the RCEP and TPP agreements. Technological innovation plays an important role in facilitating international trade. The development of information and communication technology has made it easier to exchange information and coordinate logistics. For example, e-commerce platforms enable small and medium businesses to reach global markets without requiring large investments. In addition, advanced shipping and logistics systems help minimize costs and delivery times. There are also trends that show increasing added value generated by multinational companies. Large companies are now more likely to utilize global supply chains, where different stages of production are carried out in different countries. This not only increases efficiency but also allows developing countries to participate in the global economy through the production of goods and services. However, international trade has a complex impact on the domestic economy. Even though it can increase economic growth, of course there are risks in certain areas. The local industrial sector could be pressured by cheaper imported goods, leading to potential job losses. To overcome this, the government must implement policies that protect domestic industry while still empowering the export sector. Sustainability is also an important concern in international trade. The rapid growth of trade often contributes to environmental degradation. Therefore, environmentally friendly trading strategies are currently increasingly being discussed. Many countries are starting to implement regulations that encourage sustainable trade, including environmentally friendly product certification. On the social side, international trade can expand people’s access to goods and services, increasing living standards. However, disparities in the distribution of benefits from this trade remain a challenge. It is important for governments and international organizations to support programs that not only promote efficiency but also social justice. Education and skills training also need to be improved to prepare the workforce to face global competition. Full of dynamics and complexity, international trade in the era of globalization continues to grow. Entrepreneurs, policymakers and society must adapt quickly to take advantage of existing opportunities. Adoption of an innovative, collaborative and sustainable approach to commerce is key to achieving success in an increasingly competitive global marketplace.