When people walk into a casino, they expect to be entertained. From the lighting to the visual media, every aspect of the casino design plays into the overall atmosphere that is created for players. Whether they are there to win or lose, casinos strive to create an enjoyable environment that will encourage them to gamble more money for the chance of winning bigger.
The casino industry has many unique characteristics. Unlike most businesses, the majority of their revenue is not derived from direct sales. Instead, the casino generates a significant portion of their profit by imposing a house edge on most games that they offer.
While some of this advantage can be reduced with skill, most of it is the result of simple math and game rules. As such, it is very rare for a casino to lose money on its operations. This virtual assurance of gross profit allows casinos to offer large bettors extravagant inducements like free spectacular entertainment and transportation, elegant living quarters, and free drinks and cigarettes while gambling.
In order to ensure that their games are fair, casinos utilize technology to oversee the results of each wager. This includes video cameras, chip tracking systems that record the amount of each bet minute by minute, and electronic monitoring of roulette wheels to identify any statistical deviations from expected outcomes.
Aside from the obvious benefits of ensuring the quality of the games, casinos must also work to keep their visitors happy and satisfied. This can be done by displaying positive reviews and testimonials on their websites and social media accounts, recording and posting video testimonials from guests who have won big, and providing professional support.