In a world where gambling is everywhere and the only thing you need to gamble is your smartphone, casinos have been able to tap into a deep-seated human desire to feel excitement. From the glitzy lights and music to the sound of coins clinking and the scent of pure energy, there is no doubt that casino’s are an intoxicating place. While people at a casino may have different goals (from the regulars who are strutting their stuff, to those trying to win back their last loser), they all have one thing in common – they are having a great time!
The movie Casino is a brilliant example of this. The film is a drama about the life of Sam “Ace” Rothstein (Robert De Niro) and the people that he has rightly or wrongly loved and trusted. It is also about the way that money controls everything and that love, loyalty and trust are all up for grabs. It is a film that is filled with violence (including a torture-by-vice sequence and a shockingly edited baseball bat beating) but it does not shy away from its grimy subject matter.
In fact, it uses this to its advantage to create a thrilling story that has viewers on the edge of their seats. To continue to thrive, the casino industry must find ways to appeal to new audiences. This could mean partnering with e-sports teams, adding virtual reality to their floor games or increasing their online presence.