How Cvent Helps Casinos Attract Group Meeting Planners


A casino is a place to gamble and play games of chance. People love to go to casinos for the thrill of trying their luck. They can play bingo, try their luck at the slot machines or get their groove on during karaoke nights. Casinos also have restaurants and bars to keep visitors well fed and happy.

In the movie industry, a good casino story can be a sure-fire hit. Casino, the 1995 thriller by Martin Scorsese and starring Robert De Niro and Joe Pesci, was no exception. It became one of the best-selling movies of all time, propelling both actors to stardom.

The casino’s success is based on a simple principle: gambling appeals to the human need for excitement and entertainment. The flashy decor, the upbeat music and the opportunity to win money all combine to create a highly desirable atmosphere. Casinos have perfected this formula and are able to draw in large numbers of people each year.

Something about casinos — maybe it’s the money involved — seems to encourage cheating, stealing and general dishonesty. This is why casinos spend a lot of money on security.

In addition to gambling, casinos offer other attractions like luxury hotels, cutting-edge technology, flexible event and entertainment spaces, award-winning restaurants and spas. Using Cvent’s search ads, casinos can target event planners who are looking for the right venue and have high intent to follow through with their searches. This allows them to compete for group business they might otherwise miss out on.