Reputation Management for Casinos


Casinos are glitzy places where people come to gamble and play games of chance. They are a popular choice for people of all ages, from teens on weekend bus trips to their local casinos, to old-school gamblers who like to hone their skills while enjoying the energy of the atmosphere. Casinos create an alternate reality with glitzy decor and upbeat music, creating a feeling of excitement and anticipation as people place their bets and try their luck.

Something about gambling seems to encourage cheating, stealing and scamming, which is why casinos spend a great deal of time, effort and money on security. Staff keep a close eye on patrons, watching for blatant palming, marking or switching cards and dice, as well as looking out for betting patterns that might indicate cheating at table games. Elaborate surveillance systems provide an “eye-in-the-sky” view of the entire casino, allowing security personnel to monitor every table, window and doorway.

Whether they’re winning or losing, casino players are always looking for an edge. They want to know that their chances of winning are as good as everyone else’s, so they turn to each other for recommendations and reviews. This is a huge reason why it’s so important to have a solid reputation management strategy for your casino.

Showcase positive customer reviews on your website and social media. Consider offering a loyalty program that rewards loyal guests with free hotel rooms, restaurant and show tickets, and even limo service or airline tickets. Displaying your reviews prominently in searches can also help you compete with nearby competitors and attract group business from planners who are interested in your destination.