The word casino conjures visions of a luxurious gambling space with a variety of gaming options, dining and entertainment. It’s a place where luck, skill and chance combine to create exciting competitions. It’s a place where people are able to test their wits against each other and win big. While the term has evolved into a more extravagant establishment, the original definition of a casino still stands.
From the casino’s perspective, the most attractive gamblers are those who spend a lot of time playing and are large bettors. These high rollers are rewarded with comps that can include free rooms and meals, tickets to shows, reduced-fare transportation and airline tickets. This allows the casino to maximize profits while enticing new gamblers to keep coming back.
While Casino is a story of corruption, greed and betrayal, it does feature moments of genuine empathy for its characters. This is especially true of Sharon Stone’s Ginger, who is a seductive force to be reckoned with. As the movie progresses, her character rises to prominence in part because of her uncanny ability to manipulate men.
While demographic information is important to consider when targeting your marketing, it’s also vital to understand the emotional decisions that motivate a particular group of visitors. This way, you can focus your efforts on what makes them happy and draw them in with an offer that’s a good fit for their needs.